Newton Baby: Aaron Zagha on Redefining Infant Sleep Safety

Today, we’re talking with Aaron Zagha, the CMO of Newton Baby, a brand that has redefined what safe sleep means for families.Newton has become one of the most trusted names in the industry by combining strict safety standards with thoughtful design, all with the goal of providing babies with the safest and best sleep possible. Their focus on innovation and transparency has not only built a loyal community but also elevated expectations across the entire category.Since launching, Newton has grown into a leader in the infant sleep space, expanding its presence online and in retail, and winning numerous awards along the way.In this episode, we’ll dive into how Newton has disrupted a category that hadn’t seen innovation for decades, how they earned trust in such a high-stakes market, and what’s next as they continue to scale their mission.