Ned MacPherson - 20 Hour Rule: Growth, Exit and Life After the Deal

NexChapter is the home of unfiltered wisdom from post exit founders. Recorded in The Republic Studio, this show is for founders who are scaling businesses and founders who have sold and are figuring out what the hell happens next. Each episode explores the real story behind the exit, the decisions that mattered, and the personal transition that follows when the deal is done. In this episode, Raman Sehgal sits down with Ned MacPherson to unpack a remarkable journey from solo operator to private equity backed exit. Ned is a growth focused operator who has held senior roles including Chief Marketing Officer, Head of Growth, and Head of Revenue. He has led growth initiatives for more than 60 businesses across Direct To Consumer, SaaS, mobile applications, B2B, and ecommerce. His work sits at the intersection of data, experimentation, behavioural psychology, and execution. After scaling his agency, Ned sold the business to a private equity backed strategic buyer, rolled meaningful equity into the next chapter, and now operates in a senior leadership role while continuing to pursue new challenges inside and outside of work. Connect with Ned - https://www.linkedin.com/in/ned-m-3029a120/ What we cover - How Ned built and positioned a highly differentiated growth and CRO business - What made the company attractive to private equity buyers - Why the transition after the deal has been more positive than most founders expect - The 20 hour rule and how deliberate practice applies to business and life after exit Your host Raman Sehgal is the author of the best selling book The Floundering Founder, Toronto Chapter Lead at Post Exit Founders (PEF), investor, and founder of several niche firms and platforms in the pharma and biopharma services space, one of which he sold a majority stake in to private equity. He created NexChapter to capture the hard earned wisdom of founders who have been through an exit and are willing to share what really worked, what surprised them, and what comes next. Connect with Raman.