Next-Gen Homebuyers: AI, Trust Gaps & Must-Know Tips for Loan Officers w/ Kristin Messerli

First-time homebuyers aren’t just waiting longer… they’re thinking differently.In this episode of Market Shares, I sit down with FirstHome IQ's Kristin Messerli to unpack the massive shift happening with Millennials and Gen Z - and what it means for loan officers and real estate professionals.From financial literacy gaps and outdated assumptions to a shocking rise in AI-driven research, today’s buyers are more informed, more overwhelmed, and more skeptical than ever before. We dive into how education, authenticity, and advocacy are becoming the new competitive edge in today’s market - and why the old way of doing business just isn’t working anymore.If you want to attract more clients, build a stronger brand, and stay relevant in a rapidly changing industry… this is a must-watch.📌 Topics We Cover:Why first-time homebuyers are waiting longer (beyond affordability)The biggest myths about down payments & buying a homeWhy Millennials & Gen Z trust AI tools more than professionalsHow buyer behavior has changed (and what that means for you)The new way to build trust with modern homebuyersEducation-based marketing & community-driven lead generationHow to use social media and video to grow your brandTurning your “why” into a powerful business strategyThe role of advocacy in shaping the future of housingHow loan officers can influence policy (without being political)Simple ways to stand out in a crowded mortgage market🎙 Watch now to learn how to adapt, build trust, and win with today’s next-gen homebuyer.🔔 Don’t miss out! Subscribe and stay ahead of the game with Market Shares.📌 New episodes drop every Friday at 10 AM PT!