Next Gen Wino: Redefining Wine for Millennials & Gen Z, Katina Burke

Think wine country is all velvet ropes and $175 dinners? Katina Burke is building the opposite—authentic, affordable, actually fun wine trips designed for Millennials and Gen Z.   Nick Elliott, The Wine Guy, sits down with Katina Burke, founder of Next Gen Wino, a new platform + white-glove travel service connecting younger wine lovers with welcoming tasting rooms, small producers, and real-deal experiences (not just the glossy postcard stops). They dig into why younger drinkers do love wine—when it’s presented differently—and how curated, people-first itineraries can turn “wine-curious” into lifelong fans.   What You’ll Learn How Next Gen Wino curates wineries with great vibes, kind staff, and crushable wines—no intimidation required. Why the same 3–4 “influencer” wineries aren’t the best intro to a region—and where the hidden gems live. The simple pre-trip tasting that boosts confidence before you hit wine country. Smart swaps for Sauvignon Blanc fans (think Albariño, Vermentino, un-oaked Chardonnay). Two travel recs Katina can’t stop raving about: Buenos Aires/Mendoza and Sicily/Etna.   Connect with Next Gen Wino: Instagram: https://www.instagram.com/nextgenwino Website: https://www.nextgenwino.com   Connect with Nick: Website + Tastings: thewineguy.vin Email: [email protected] Instagram | TikTok | Facebook: @thewineguyvin