Next generation marketing automation that drives real customer engagement- Interview with Michael Sharkey and Guy Marion of Autopilot

Today’s interview is with Michael Sharkey, Co-founder & CEO, and Guy Marion, CMO, of Autopilot, a Saas company that provides easy and visual marketing software for automating the customer journey. Michael and Guy join me today to talk about what they are doing, how they are working on creating customer journeys and creating unique marketing experiences that don’t feel like marketing and the impact of this type of approach on customer engagement and customer experience. This interview follows on from my recent interview – What you do when proactive customer service is in your DNA – Interview with David Politis of BetterCloud – and is number 157 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers. NOTE: The audio from Michael and Guy is a little jumpy in places but it is still ok to listen to. The vagaries of technology and telephone line connections! Apologies.