Next Generation or Lead Generation?

On episode 33 of take5: The Rethink Marketing Podcast, we discuss the idea of marketing teams all too often falling into one of two camps. First is all but ignoring lead generation in favor of branding web traffic, or another metric. The other camp is emphasizing lead generation too much and missing out on longer buying cycles, up-selling, and so on. Where should marketing, advertising, and communications leaders guide their teams to balance lead generation and the next generation of marketing strategy? Join us as we take a look! Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to [email protected] out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices