Nextopia CEO On Ecommerce Site Search

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Nextopia CEO On Ecommerce Site Search" was published on May 22, 2014 and runs 9 minutes.

May 22, 2014 ·9m · Ecommerce Conversations

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Summary

Sanjay AurorA robust site search function can increase conversion rates for ecommerce merchants. Correcting color matches (“tan” vs. “sandstone”), correcting misspellings, and suggesting alternative products are all products of a high-level site search. Sanjay Arora joins Practical Ecommerce’s Kerry Murdock to explain all of this. Arora is CEO of Nextopia, a Toronto-based site search provider.

Episode Description

Sanjay AurorA robust site search function can increase conversion rates for ecommerce merchants. Correcting color matches (“tan” vs. “sandstone”), correcting misspellings, and suggesting alternative products are all products of a high-level site search. Sanjay Arora joins Practical Ecommerce’s Kerry Murdock to explain all of this. Arora is CEO of Nextopia, a Toronto-based site search provider.

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