NFT Ticket Case Study: Queen George on Growth Hacking Collectors

Mint Season 4 episode 21 welcomes Queen George, the modern jazz-pop artist who’s been publicly, yet thoughtfully experimenting with web3 primitives since April 2021 in an effort to find and build a collector base.We explore a new funnel and interesting case study on how she growth hacked *120* collectors by minting tickets as NFTs for her live concert at Eth Denver.In this episode, we discuss:02:00 - Intro07:36 - The World of Crypto Experimentation13:49 - NFT Ticketing, Metamask, and Eventbrite20:17 - Your New Single “If I Ever Go Down”30:30 - Crypto QR Codes; The Funnel33:52 - Why Doing Tickets as NFTs is Important37:09 - How Crypto Provides Better Fan Based Data To Artists45:57 - What are the Biggest Challenges Getting into the Space?49:25 - Building a Mainstream Audience50:47 - First Time at a Crypto Conference; Biggest Takeaways53:57 - Queen George’s Thoughts on Web359:12 - Outro…and so much more. I hope you enjoy our conversation. Queen George - https://twitter.com/iamqueengeorgeLearn more by visiting: https://adamlevy.io/mint---------------------------------------------------------------------------Claim your FREE Listener Badge NFT proving you listened to this episodehttps://adamlevy.io/poap-season-4---------------------------------------------------------------------------Support Season 4's NFT sponsors1. Coinvise - https://coinvise.co/2. Polygon Studios - https://polygonstudios.com/---------------------------------------------------------------------------Sign up for Adam Levy's newsletterhttps://levychain.substack.com---------------------------------------------------------------------------Follow Adam Levy on social media:Twitter:https://twitter.com/levychainInstagram:https://www.instagram.com/levychainLinkedIn:https://www.linkedin.com/in/levy-adamWebsite:https://adamlevy.io