EPISODE · Jul 21, 2026 · 1 MIN
你的划算感，是被设计出来的
from 于雷·夜读 | 古人说了什么你还没听懂的
原价八百，现价二百九，你下单了对吗？那个「原价」，可能从来没人用它买过。行为经济学管这叫锚定效应：先给你看一个高价，把数字钉进你脑子，再给你看打折价，你立刻觉得捡到了。你不是捡了便宜，是接住了人家抛的锚。所以下次下单，别问便宜吗、限时吗，就问三个字：我需要吗。真正的消费自由，不是想买什么买什么，是想不买的时候能不买。于老师的直播每周二四六日晚8点，来坐坐。公众号：雷音-认知考古
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你的划算感，是被设计出来的
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