Niamh Cassidy on Organic Growth and Instagram Strategy

In this episode of Founders Future, with host Olivia Sammons, Niamh Cassidy, IBCLC, founder of Your BirthBiz, shares how her journey from working in social care to becoming a lactation consultant led her into entrepreneurship. While building her own practice alongside raising her children, Niamh discovered a gap—many talented birth professionals struggled to grow sustainable businesses despite their passion and expertise. This realization inspired her to create Your BirthBiz, where she now helps others in the birth and postpartum space turn their skills into thriving, aligned businesses.She dives into her relational coaching approach, emphasizing the importance of supporting the whole person—not just the business—especially for clients balancing motherhood, caregiving, and entrepreneurship. Niamh also shares how she built her brand organically through Instagram, her focus on community and trust-building, and her vision to become the go-to platform for business and mindset support in the birth industry while navigating the challenges of scaling as a largely solo founder.Connect with Niamh Cassidy:📸 Instagram: https://www.instagram.com/yourbirthbiz/🌐 Website: https://yourbirthbiz.com