Niche Mastery: Ashleigh Jones' Path to Beauty Business Success

Are you ready to discover what it really takes to build a business you can step away from and still thrive? Join me as I sit down with Ashleigh Jones, a permanent makeup artist whose journey spans continents, motherhood, and the art of niching down. From building a sought-after salon in Australia to starting over in Wichita, Ashleigh shares the real stories behind her success, the challenges of letting go, and the power of community in business and life.HighlightsAshleigh’s path from part-time waxing to becoming a renowned eyebrow specialist in AustraliaThe leap from solo entrepreneur to managing a team of sevenHow she built a business designed for independence—and actually stepped awayNavigating the emotional and practical challenges of moving countries and running a business remotelyThe impact of motherhood and postnatal depression on her career and identityRebuilding in the U.S.: why she chose to focus on herself and her craftThe science and artistry behind cosmetic tattooing, lip blushing, and 3D areola tattooingWhy trends don’t belong in permanent makeup—and how Ashleigh educates her clientsHilarious and surprising client stories (including fake IDs and eyebrow requests to the ears!)Advice for beauty professionals on finding and owning your nicheChapters00:34 — Meet Ashleigh Jones: From Perth to Wichita01:08 — Building a Business on Brows02:41 — Stepping Back: Trust, Team, and Letting Go04:29 — Moving to the U.S. & Maintaining a Business Abroad05:21 — Motherhood, Postnatal Depression, and Business Transitions07:00 — Reconnecting with the Business and Letting Go10:41 — Starting Fresh: Focusing on Services in Wichita13:19 — The Art and Science of Cosmetic Tattooing16:07 — Trends, Client Education, and Natural Results22:38 — Niche Down: Advice for Beauty Professionals25:44 — Building Trust, Connection, and Community28:00 — Closing Thoughts & Ashleigh’s Contact InfoResources MentionedAshleigh Jones — Permanent Makeup Artisthttps://bellesorelle.com.au/wichita-homeTo learn more about Utopia Modern Salon Suites, visit our website at https://utopiamodernsalon.com/ or follow us on Instagram, Facebook and LinkedIn!If you enjoyed this conversation, don’t forget to subscribe and share with a friend!