Niche or Die: 53 Years of Insurance Lessons with Rick Bersnak

fter 53 years in the insurance industry, Rick Bersnak has seen it all — from $800-a-month paychecks to million-dollar books of business. But his real secret? He built his entire career by specializing in what others ignored — niche markets and “uninsurable” risks.In this episode of The Insurance Playbook Podcast, host Brinton Atkinson sits down with Rick Bersnak to unpack how he turned oddball accounts into consistent revenue, why “peddling policies” is the wrong approach, and what it really means to build trust and longevity in insurance.🎯 You’ll hear:How to pick profitable insurance niches (even without prior experience)Why generalists struggle while niche producers thriveThe art of selling people — not productsHow to stay passionate and successful after 50+ years in the businessWhether you’re a brand-new agent or a seasoned producer, this episode will challenge how you think about sales, service, and the future of insurance.🎧 Listen now and learn why the riches are still in the niches.