Niche Talks™ #10 Penny Lee and Sally Mansfield

In this episode we getting some doing your own thing and niching down insights from Sally Mansfield. Solo parent of a 12 year old, Owner and founder of manners London, lifelong hustler (on a quest for rest), poem scribbler, word lover, joy seeker, designer & survivor. Sally has created the brand born out of necessity, tenacity and the love for sisterhood (more on that in our chat) ‘To lift you up when all the women in you are tired.’ Using a trademark jersey fabric for everything – this is not your average body con. Sally’s entrepreneurial spirit is contagious and her love for community and power of sisterhood runs deep. Find your niche, find your people – and never more so than this example from Sally. Manners London is as much about community as it is clothes. From the customers, fans, collaborators to the sewists. A heads up there is swearing (again - and reckon probably in every episode coming to realise).  SHOW NOTES: https://www.mannersldn.com/ Meet the founder: https://www.mannersldn.com/pages/story Sally on Insta: https://www.instagram.com/sallymanners/ https://www.instagram.com/mannerslondon/ https://www.instagram.com/studiomanners/ Find Penny here - www.thebranddirectoress.com TAKEAWAYS Starting a business can be a way to rebuild and create a better future after a difficult situation. Authenticity and staying true to your values are key in building a brand that resonates with others. Creating a community of like-minded individuals who support and uplift each other is a powerful aspect of a business. Having a clear vision and purpose can guide your business decisions and help you overcome challenges. Future plans can include expanding the business and creating opportunities for others to rest and rejuvenate. CHAPTERS 00:00 Introduction and Background 03:02 Starting Manners London: From Bali to London 09:53 The Power of Authenticity and Connection 16:01 Expanding from Online to a Physical Shop 27:59 Future Plans: Creating a Retreat Center 35:03 Conclusion