Niche Talks™ #12 - Penny Lee and Generation Press

In this episode we are talking about doing things differently and standing out as a progressive in your industry with Paul Hewitt and Anand Gilks of Generation Press.  Generation Press is a fourth generation printers and Paul is the fourth generation printer looking to do things differently. A humble visionary and natural disrupter, Paul speaks modestly about how he unconsciously carved a different path. Finding his way back to the family business he instinctively knew he wanted to do it differently. He wanted to do it clean and he wanted to be progressive in an industry that has been set in its ways. Anand Gilk came fresh from uni back in 2013 inspired by the craft and focus on high quality design and collaboration with designers and brands that continue to lead the work. They are housed in a 16th century farm on the edge of the South Downs. And another excellent example of find your niche, find your people – as well as finding your own carved out space in a long time established industry. SHOW NOTES: https://generationpress.co.uk/ https://www.studio.build/ Find Penny here - www.thebranddirectoress.com TAKEAWAYS Finding your niche and adding value to your work is crucial in a competitive market. Creating a collaborative and creative partnership with clients leads to unique and high-quality products. Sustainability and craftsmanship are core principles of Generation Press. The team at Generation Press is committed to continuous improvement and pushing the boundaries of design and print. The success of a project is not solely dependent on an individual, but on the team and the process. Businesses need to be sustainable and find ways to add value within their budget. A printer can be a brand, and the care and principles behind the production process are important. Collaboration and fresh perspectives lead to innovative and successful outcomes. The future of the business lies in the realm of packaging and minimalism. CHAPTERS 00:00 Introduction and Setting the Tone 08:15 Becoming Environmentally Conscious 23:47 Sustainability and Adding Value 35:23 The Future of Packaging and Minimalism