Niche Talks™ - #14 Penny Lee and Ingrid Raphael

In this episode we are talking about celebrating uniqueness with Ingrid Raphael. Finding your niche by recognising your own uniqueness and what you can offer that is beneficial to others.  Ingrid works from her boutique skin clinic in North London having niched down from generalist beauty into healing skin care. We discuss getting to learn what you love and the realisation you need to break the rules to be able to do the work how you believe it should be done. Wanting to do things your own way. Questioning if you are doing something purposeful. Something that matters. We talk how the more focussed you become the wider the learnings. As Ingrid says ‘like Alice in Wonderland getting curiouser and curiouser.’ Learning the Ingrid Raphael way. Her energy and belief in not just skin deep but soul deep – we can question, when it comes to your niche – how deep can we go? SHOW NOTES: https://ingridraphael.com/ https://www.instagram.com/ingridraphaellondon/ Find Penny here - www.thebranddirectoress.com TAKEAWAYS Treat each person's skin uniquely and understand the internal factors that contribute to skin conditions. Empower clients through education and help them develop a deeper understanding of their own skin. Find your niche by recognizing your own uniqueness and what you can offer that is beneficial to others. Failure is a valuable lesson that steers you in a different direction and helps you grow. Dream big and have audacious goals for the future, such as writing a book, developing a product line, and starting a charity. CHAPTERS 00:00 Introduction and Getting Started in Beauty 06:04 The Importance of Treating Each Person's Skin Uniquely 12:13 Honing In on a Niche and Recognising Uniqueness 25:02 Dreaming Big for the Future