Niching Down on Products and Lead Magnets

What this episode covers

Eric asked about expanding my course offerings and improving lead magnets. I have specific cheat sheets for pools and hot tubs. I'm considering smaller, targeted courses and other lead magnets like quizzes or webinars to boost engagement. I'll test these on Facebook first. Offers must be specific to convert better. For example, a saltwater pool cheat sheet for saltwater pool owners works better than a generic pool cheat sheet. Offering multiple products and specific lead magnets can capture more of my audience and turn more leads into customers. If you have more questions, email me at [email protected].

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Frequently Asked Questions

How long is this episode of Business Casual?

This episode is 28 minutes long.

When was this Business Casual episode published?

This episode was published on March 6, 2024.

What is this episode about?

Eric asked about expanding my course offerings and improving lead magnets. I have specific cheat sheets for pools and hot tubs. I'm considering smaller, targeted courses and other lead magnets like quizzes or webinars to boost engagement. I'll test...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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