Niching Down Your Consulting Business with Alastair McDermott

This is episode 1 of The Recognized Authority podcast where Alistair McBride came on to kick off the podcast by interviewing me about lead generation in the world of expert consulting services. If you're an expert, the vast majority of marketing advice you see online is simply not relevant for your business. It's aimed at businesses that sell to consumers, tech companies that have budgets to burn, or small mom-and-pop retailers. And you know that the advice that works for them simply will not work for you. In this episode, Alastair McDermott and Alistair McBride discuss lead generation for expert services businesses, why referrals dominate business development, and why niching down is so important. They also discuss the importance of conducting original research, why selling consulting services is different, and how to become a recognized authority in your field. Note that for the first 19 episodes, the podcast was called "Marketing for Consultants" and rebranded to The Recognized Authority in episode 20. 👉👉👉 Sign up for the free email course "How to Become The Recognized Authority" at TheRecognizedAuthority.com 👈👈👈