Nicholas Perdomo III on Family, Legacy & the Future of Perdomo Cigars

Episode 171 of Deep Cuts Live features Nicholas Perdomo III for an in-depth conversation about family, craftsmanship, and carrying one of the premium cigar industry's most recognizable names into the future. Host Antoine Reid sits down with Nicholas at Perdomo's factory in Nicaragua to discuss what it's like growing up in a family business, learning directly from Nick Perdomo Jr., and preparing to lead a company built on three decades of relationships, quality, and consistency. In this episode, Nicholas discusses: * Growing up inside Perdomo Cigars * Why relationships remain the foundation of the cigar business * The upcoming Perdomo Challenge sampler and consumer tasting initiative * The story behind Perdomo Legacy: Father & Son * Developing new cigar blends and packaging * Why Perdomo releases fewer cigars than many competitors * Launching the Perdomo Podcast and educating consumers * The importance of family in shaping the Perdomo brand * What today's younger cigar smokers are looking for * His vision for the future of Perdomo Cigars The conversation also explores factory expansion in Nicaragua, consumer engagement, social media, cigar education, and why Nicholas believes the next generation of cigar smokers wants more than just a great cigar—they want to know the people behind the brand. Whether you're a longtime Perdomo fan, a retailer, or someone interested in the business of premium cigars, Episode 171 offers a thoughtful look at what it means to protect a family legacy while continuing to innovate. Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. ============================================= Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. ============================================= Website: deepcutslive.com YouTube: youtube.com/deepcutslive Instagram: instagram.com/deep_cuts_live