Nichols Acquires VitHit for 75M Euros | Dublin News

UK beverage giant Nichols, known for Vimto, just poured in 75 million euros to buy out VitHit — the booming health drink brand founded by ex-rugby star Gary Lavin. With sales soaring 90% since 2021 and hitting 26 million euros last year, VitHit is a perfect fit for Nichols’ expanding portfolio as the healthy drinks market explodes. Lavin, a finalist for entrepreneur of the year, is stepping back, proud of what they built and confident Nichols will take VitHit to new heights. The deal’s funded entirely from Nichols’ existing cash, with a new credit line ready for future growth — VitHit’s next chapter looks strong. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/1568ed9d34fbf2e6