Nick Abouzeid, Rivet: Growth "Hacking" Myths, What Worked at Ramp, & Better Tax Services

In this episode, Molly O'Shea is joined by Nick Abouzeid, co-founder of Rivet, a newly launched corporate and personal tax preparation firm. Prior to starting Rivet, Nick was a growth leader at Ramp, Main Street and Product Hunt. Molly and Nick deep dive on how to really drive growth, the misconceptions around growth marketing, and the supposed 'secret sauces’ strategies. They also discuss why venture-backed fintech startups need to focus on revenue generation in 2024 and why Nick took on venture capital to scale Rivet in a traditionally fragmented tax prep industry. Follow us on Twitter @MollySOShea @Nickabouzeid Resources Check out Rivet: https://www.rivet.tax/ Subscribe to Sourcery: https://www.sourcery.vc/  Companies Mentioned VCs: XYZ Ventures https://www.xyz.vc/ Shrug Capital https://www.shrug.vc/ Fintech/ Insurance/ Software: Ramp https://ramp.com/ Deel https://www.deel.com/ Newfront https://www.newfront.com/ AngelList https://www.angellist.com/ Product Hunt https://www.producthunt.com/ MutinyHQ https://www.mutinyhq.com/ Timestamps (00:00) Preview (01:02) Intro - Nick Abouzeid (02:35) Nick's Journey: Product Hunt, AngelList, Mainstreet, Ramp (05:51) Growth Marketing: No Shortcuts, Just Hard Work (13:11) Test Your Buttons - A Story About Ramp (18:32) From Ramp to Rivet (22:48) Building a Scalable, Venture-Backed Tax Firm (26:07) Choosing the Name 'Rivet' and Its Significance (27:41) Long-Term Goals and Aspiring to Be Like Ernst & Young (29:30) Gaining Customer Trust in a Sensitive Industry (31:00) Catering to the Wide Range of Tax Needs (33:39) Partnerships and Future Plans for Rivet (36:24) Navigating the Fintech Cold Spell and Building a Real Business (39:51) Advice for Aspiring Founders On When to Make the Leap (42:18) Wrap