Nick Borelli joins first EIN Facebook Live Podcast - Facebook update & what it means for #EventProfs

The first Event Industry News podcast to be broadcast via Facebook Live saw event sales and marketing expert Nick Borelli join host James Dickson. Nick linked up with the podcast from his base in Ohio, USA, to discuss the recent changes to Facebook’s newsfeed.   Facebook has described the changes as a move designed to show users fewer ads and sponsored content but more posts from friends, pages and groups that they follow.  Nick discussed how these changes will impact event professionals, and what type of content they should be creating to generate organic reach through the social network.