Nick Jacklin (Underscore Talent): Why Single-Platform Creators Don't Last

Underscore Talent is a premier creator economy management company representing diverse talent across creators, comedians, athletes, and thought leaders. The company's division, Shorthand Studios, provides editorial services, editing, digital strategy consulting, and production support to help creators build sustainable businesses across social platforms, CTV, paywalls, and original content development.Ceci chats with Nick Jacklin, Partner at Underscore Talent and President of Shorthand Studios, to hear his perspective on three critical issues: why creators must shift from posting content to building IP that works across 25-50 episodes instead of chasing one-off viral moments, how the economics of creator businesses have grown 10-100x in the past decade but the infrastructure to support multi-platform monetization still requires specialized teams most creators can't build alone, and which platforms are being seriously underestimated right now—YouTube for podcasts, CTV for premium placement, and paywalls like Substack where creators need marketing and pricing support to unlock exponential growth. Tune in for operational frameworks on what it actually takes to run a creator business like a media company.The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.