Nick Pugh on The Six Sells Podcast

Media effectiveness with Nick Pugh, MD EMEA, at Ebiquity. In this episode, Nick Pugh, Managing Director at Ebiquity, spoke to Mike Nicholson of Six Sells to unpack what real media effectiveness looks like in 2024.Nick shares insights on:✅ What media effectiveness really means (spoiler: it’s not just ROI)✅ The link between attention and outcomes✅ Why econometrics isn’t enough on its own✅ The role of creative and brand assets in long-term impact✅ How marketers can blend strategy, measurement, and media planning✅ Behind-the-scenes on a groundbreaking study with Lumen ResearchIf marketing, media, advertising or adtech is your thing, please subscribe to this channel.#MarketingEffectiveness #MediaROI #AttentionMetrics #AdvertisingStrategy