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Aug 28, 2026 52 min

Nick Richtsmeier - The Damn Rules

from Ditching Hourly Hosted by Jonathan Stark

Growth consultant and author of The Damn Rules, Nick Richtsmeier joined me on Ditching Hourly to talk about why internet-based inbound marketing systems have stopped working, aren't coming back, and what might work instead. 00:27 Nick's Background and Work 01:10 Why the Internet Is Toast 03:09 What Distribution Means Now 04:36 Inbound as Attention Arbitrage 07:56 The Attention Economy Is a Casino 13:37 Five Major Disruptions 22:36 Trust and Attachment as Scarcity 25:34 Friction as a Load-Bearing System 30:10 Restoring Trust Through Human Contact 35:01 Selling When People Are Scrolling 39:19 Notice Meetings and Relationship Networks 41:47 Why Friction Polishes Ideas 50:37 The Damn Rules and Closing Thoughts Nick's bio: Nick Richtsmeier is the creator of Trust-Made Growth® and the author of The Damn Rules: How Vulnerability, Inefficiency, and Love Liberate Leaders from the Trustbroken Economy, a strategist and cultural navigator helping founder-led, relationship-driven firms build durable businesses in the age of AI extraction and from the wreckage of the trustbroken economy. Nick's links: Personal » https://nickrichtsmeier.com Book » https://nickrichtsmeier.com Newsletter » https://damnrulesbook.com LinkedIn » https://linkedin.com/in/nickrichtsmeier Podcast » “Damns Given with Nick Richtsmeier” available on all major platforms ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!

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Nick Richtsmeier - The Damn Rules

0:00 52:37

Chapters

  1. 0:00 Introduction
  2. 0:27 Nick's Background and Work
  3. 1:10 Why the Internet Is Toast
  4. 3:09 What Distribution Means Now
  5. 4:36 Inbound as Attention Arbitrage
  6. 7:56 The Attention Economy Is a Casino
  7. 13:37 Five Major Disruptions
  8. 22:36 Trust and Attachment as Scarcity
  9. 25:34 Friction as a Load-Bearing System
  10. 30:10 Restoring Trust Through Human Contact
  11. 35:01 Selling When People Are Scrolling
  12. 39:19 Notice Meetings and Relationship Networks
  13. 41:47 Why Friction Polishes Ideas
  14. 50:37 The Damn Rules and Closing Thoughts

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This episode is 52 minutes long.

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This episode was published on August 28, 2026.

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