Nick's Founder Niclas Luthman on fighting diabetes with guilt free sweets

The story of Nick's begins in 2014, when a Swedish serial entrepreneur with a background in mechanical engineering was diagnosed as pre-diabetic. Niclas Luthman had to change his diet, but he still loved and craved sweets. This led to him tinkering around in the kitchen and creating a line of "better for you" snacks and sweets that have no added sugar, gluten, or palm oil. Nick's products involve an enormous amount of R&D. enabling them to achieve new food feats like offering an ice cream with 70% fewer calories than other leading brands. Nick's recently closed $30 million in funding, launched its ice cream in 4,000 stores across the US, and has expanded into 15 European markets. Tune in for this startup's how I built this story.  9:30 How Nick's started  17:00 Building every ingredient from scratch 23:00 The power of a good team in an emerging industry 32:00 Developing innovative products from science 42:00 Advice for scaling in Sweden vs the USA Episode Transcript  Related Links  More FoodTech startup stories More interviews from Sweden Meet the investor that backed Oatly and N!CK’S Why Oatly’s Founders are now working on functional foods Respecting heritage diets as we look to the future What a diet that’s healthy for people and the planet looks like Liked this episode?  Subscribe to the show for a few dollars a month to support the creation of more content like this. We also invite you to join our community on Instagram