Nick’s Predictions: Will AI Writing Threaten Your SEO and Page Rank? | Power 5 - Ep. 6

On this episode of Power5, it’s time to get serious about the risks of using generative AI content in your legal marketing. I used it myself because I needed to test things out and see what’s really happening and whether it has value. I even applied for and was hired to a contract position with an AI tech firm in Southlake earlier this year to learn more about AI and its applications. With 20 years of experience in digital marketing for law firms and small businesses, I have been an expert in content marketing for a long time and have watched technologies and trends come and go. I used to have to learn SEO manually and was taught digital writing for keywords and search engines when I was a writer for major legal publications when I was just getting started, just a few years out of law school. Here are my topics for today’s episode of Power5 on the Texas Law Talk Radio network: Google Rewards Hard Work Schools and Courts Check for AI WritingAI Output Can Be Wrong and Get You in Trouble with the Bar SPAM and Bot Concerns Many Marketing Firms won't Mention People Tend to Skim or Ignore AI Written Content I hope everyone makes educated decisions about their marketing plans for 2025. Ask questions. If you don’t get answers you understand, you might be getting screwed. Dont’ get screwed. Get smart about content and learn about generative AI before you determine if you’re comfortable with it being used in your content. Your website may be at risk of being devalued by the search engines if it thinks you are SPAM.