Nicky Dibben – Marketing in Deeptech: Far from fluffy

What Nicky Dibben doesn't know about deeptech commercialisation and marketing isn't worth knowing.If there’s one person who knows how to take cutting-edge deeptech innovations from the lab to the market, it’s Nicky. She started her business, Invention Marketing, 25 years ago and her mission is to help deeptech start-ups get their heads around market strategy and successfully getting products to market in the real world. As well as her consultancy practice, Nicky is a mentor on several accelerator programmes. In this episode, host Tanya Arnold chats to Nicky about:The art of Deeptech marketing, why it’s differentHow to talk to customersThe key to making your innovation stand outPlus, hear the story of the bold bet that landed Nicky in university! Tune in for expert insights, real-world strategies, and a fresh perspective on turning deeptech ideas into commercial success. LinksEMAIL: [email protected]: www.invention-marketing.co.ukLINKEDIN: www.linkedin.com/in/nickydibbenCLIMBUK: https://www.climb-uk.com/