Nicky McKenna: Why Your Digital Marketing Isn't Working (and What to Fix First)

What if the reason your ideal clients aren't finding you has nothing to do with how hard you're working, and everything to do with whether the right platforms know you exist? In this episode of The Soulful Catalyst, I'm joined by Nicky McKenna, CEO of WSI Digital Advisors, a digital marketing agency that helps businesses become more visible and more recommended online through SEO, GEO (AI visibility), and Google Ads. This conversation is a little different from my usual interviews, and I think it's one that's going to make a lot of people sit up. Because Nicky brings something that many of us know we need but don't fully understand yet. Particularly when it comes to how AI is now deciding which businesses to recommend. What I loved about Nicky's approach is that she comes from a business background, not a tech one. So instead of leading with jargon and algorithms, she starts with the question that actually matters: are you clear about what you do, who you do it for, and why you're different? Because without that clarity, no strategy will deliver the results you're hoping for. And I couldn't agree more. In this episode we explore: ➤ How GEO (AI visibility) actually works, and why AI platforms are now analysing your entire digital presence, not just your website, to decide whether to recommend you ➤ Why podcasting is now part of your SEO strategy, and what AI platforms are picking up from your voice that they can't get from written content alone ➤ The packaging supplier who went from zero enquiries to a full order book, and the surprisingly simple changes that made it happen ➤ When to stop doing your digital marketing yourself, and the honest signs that it's become a distraction rather than something that feeds your business ➤ Why a good agency behaves like part of your team, and how to find one that fills the gap you actually have, not the one they want to sell you This episode is for the coach, healer or small business owner who knows they should be easier to find online but isn't sure where to start, or what's changed since AI entered the picture. Connect with Nicky McKenna Website: wsidigitaladvisors.uk LinkedIn: Nicky McKenna Connect with Joanna Ingram Website: joannaingram.com Instagram: @iamjo.ingram LinkedIn: Joanna Ingram Podcast Guest Era: If you love quality podcast interviews that actually work magic for your business, Podcast Guest Era is my group programme for coaches and consultants. You'll learn how to walk into every interview knowing exactly how to turn listeners into leads, and find shows genuinely full of your ideal clients to pitch them in a way I wish more people were pitching me. Find out more: https://joannaingram.link/guest Want to be a guest on The Soulful Catalyst? If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you. 👉 Apply here: go.joannaingram.com/soulfulcatalyst