Nicky Senyard on performance marketing in the pandemic era

As businesses grapple with an accelerated pivot towards digital, it’s leaving many in the financial services sector trying to reach customers in ways they never had to before. Nicky Senyard is the CEO of Fintel Connect, a Vancouver-based startup that launched just before the pandemic. She joins Tyler Orton on BIV Today to unpack what it means for companies to deliver results in this new era of marketing.See omnystudio.com/listener for privacy information.