Nicola Grant – Ljudloggan som korsar kulturbarriärer

Mastercards marknads och kommunikationschef för norra Europa, Nicola Grant berättar om jobbet med att ta fram Mastercards ljudsignatur som ska uttrycka en trygghet och igenkänningsfaktor, över hela jorden. Vilka strategier finns för att hålla sin ljudidentitet levande och i vilka situationer ska den användas?Avsnittet spelades in under Sound Stockholm 2019.

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