Nicolas Bailliache - Co-Founder and CEO - eStreamly

Nicolas Bailliache is a French-born entrepreneur and marketing tech executive who is widely recognized as an expert in LiveCommerce and shoppable video. He is the Co-Founder and CEO of eStreamly, a SaaS platform that enables brands and retailers to integrate shoppable video directly into their own websites and digital channels.eStreamly: Since founding the company in 2020, Bailliache has been at the forefront of the "video commerce revolution" in the U.S. His platform focuses on helping brands move away from "rented audiences" on social media to "owned audiences" by making their own sites interactive and shoppable.Conversion Expertise: He is known for developing strategies that significantly boost e-commerce conversion rates—often citing data that shows video viewers convert at triple the rate of standard web traffic.Thought Leadership: He is a frequent guest on podcasts (such as Shop Talk and The AD Podcast) and a speaker at industry events like the Esports Summit and Creator Summit, where he discusses the gap between the U.S. and Asian live-shopping markets.Corporate Success: Before his entrepreneurial pivot, Bailliache was a sales leader at Naturex (now part of Givaudan). He is credited with scaling a division from $700,000 to over $40 million by helping major global brands like Coca-Cola, Procter & Gamble, and Danone transition to natural ingredients.Global Perspective: Often described as a "citizen of the world," he has lived and worked on four continents, including stints in France, the UK, Brazil, Africa, and the U.S. He frequently mentions that his upbringing in a family of French artisanal food entrepreneurs shaped his passion for community-driven commerce.Education: He holds an MBA from Emory University's Goizueta Business School (2016).Bailliache is a strong advocate for responsible AI and authenticity in marketing. He believes that the future of retail isn't just about transactions, but about using video to build a "brick-and-mortar" style relationship with customers online, reducing return rates through better product education.Professional LeadershipBackground & Career PathCore Philosophy