Nicole Bilzerian

Send us a text Ever wonder how the biggest music careers are built behind the scenes? Nicole Bilzerian's story is a masterclass in music industry evolution. Nicole shares her journey in the music industry, starting from her early interest in music to her internships at RCA Records and Jive. She discusses her experiences working with major artists, the transition to Interscope, and her role in building Geffen Records during the pandemic. Nicole reflects on the challenges and successes she faced as a woman leading urban marketing in a predominantly male industry, emphasizing the importance of integrity and hard work in her career. In this engaging conversation, Nicole shares her insights into the music industry, discussing her experiences with marketing new artists like Olivia Rodrigo, the evolution of artist-fan engagement, and her new venture, 81B. She emphasizes the importance of genuine connections between artists and their fans, the strategic planning behind successful music releases, and her vision for helping indie labels with operational support. Nicole also reflects on her favorite artists and memorable songs she has worked on, providing a comprehensive look at her career and aspirations. Support the show Mixed and Mastered is produced and distributed by Merrick Studio, and hosted by music industry veteran, Jeffrey Sledge. Tune in to the discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @MixedandMasteredPod to join the conversation and check out all our episodes at www.wearemerrickstudios.com/mixed-and-mastered-pod Learn more about your ad choices. Visit podcastchoices.com/adchoices