Nicole Fall 'Brand management and organisational leadership in Asia'

Series OneIn this episode, I spoke with Nicole Fall, the CEO of the renowned strategic research, innovation consultancy and forecasting agency Asian Consumer Intelligence. She's spent 20 years in Asia working with leading brands in countries inc China, Hong Kong, Japan, Singapore and Malaysia. In the interview, we discuss her expert views on decoding cultural/social trends in Asia, and the implications for business strategy and brand marketing.