Nicole Farina: It's Not About the Tools: True Transformation Starts With Vision

From fashion school in New York City to leading global go-to-market transformation, Nicole Farina's career journey is anything but traditional, and that's exactly what makes her perspective so powerful. In this episode of Go To Market with Dr. Amy Cook, Nicole unpacks how lasting change in RevOps starts not with tech, but with vision, strategy, and a team that sees the whole system. You'll hear Nicole's take on: Why "planned agile" is the secret to balancing speed with purpose How separating systems from data unlocks smarter execution What makes a great RevOps team (hint: it's more than titles) If you're navigating complexity, leading change, or building a modern GTM engine, this episode is your roadmap. Listen now to hear Nicole's full story and insights.