Nicole Fey: How One Woman’s Business Is Transforming Holistic Health in East Tennessee episode artwork

EPISODE · Jul 21, 2025 · 25 MIN

Nicole Fey: How One Woman’s Business Is Transforming Holistic Health in East Tennessee

from Mission-driven Founders · host Wanda Malhotra - Crunchy Mama Box

Send us Fan MailHow do you turn a personal health crisis into a mission-driven business that educates, empowers, and connects an entire community?Nicole Fey did just that. As the founder of the East Tennessee Wellness Directory, she’s built a platform that bridges holistic health practitioners and wellness seekers—while integrating sustainability and education at its core.In this episode, Nicole shares her journey from battling chronic fatigue to creating a business model that supports both practitioners and underserved communities. She and Wanda Malhotra dive deep into: ✅ Building and monetizing a wellness directory ✅ Diversifying outreach beyond social media ✅ Educating consumers on holistic health modalities ✅ Sustainability as a business and lifestyle strategy ✅ Challenges of scaling impact in the holistic wellness spaceWhether you’re a founder, wellness entrepreneur, or simply passionate about sustainable health solutions, Nicole’s story will inspire you to align your business with purpose and impact.Explore and Support Nicole's Work:🌐 Visit Her Website ETwellnessdirectory.com📸 Follow on Instagram▶️ Watch this episode on YouTube🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!📖 Get your copy of Women in Wellness on Amazon or on our website:  🌍 Explore Crunchy Mama Box and discover certified wellness products: ✨ Learn more about the CMB Certification Program🎧 Subscribe to Mission-Driven FoundersSpotifyApple Podcastsiheart📲 Follow us on Instagram and Facebook @crunchymamaboxDiscover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowerDiscover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.Discover how the CMB Certification Program empowers brands, giving them the recognition they deserve for creating clean, eco-friendly, and socially responsible products. The certification empowers consumers to make informed choices about their health by guiding them toward truly green products.Join us as we elevate wellness and sustainability into a global movement—because together, we can make ethical living the norm, not the exception.Support the show

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Send us Fan Mail How do you turn a personal health crisis into a mission-driven business that educates, empowers, and connects an entire community? Nicole Fey did just that. As the founder of the East Tennessee Wellness Directory, she’s built a platform that bridges holistic health practitioners and wellness seekers—while integrating sustainability and education at its core. In this episode, Nicole shares her journey from battling chronic fatigue to creating a business model that supports bot...

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Nicole Fey: How One Woman’s Business Is Transforming Holistic Health in East Tennessee

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