Nicole McInnes on telling stories of transformation at WW

Nicole McInnes, Director of Marketing and Commercial at WW, sits down with host Mark Jones to discuss rebranding Weight Watchers, balancing short term needs with long term planning during a crisis, and the commerciality of marketing. Resources WW app WW's virtual workshops WW's shift from physical to virtual offerings You might also like… Brent Hill on video content and collaboration during COVID-19 at SATC Ashley Killeen on brand storytelling during COVID-19 at OzHarvest Fiona Le Brocq on brand relevance