Nicole Mezzasalma on AI and Social Media

We are all using AI every time we use social media (whether we want to or not), so in this episode Nicole Mezzasalma, Senior Consultant on Innovation at Battenhall, helps us explore the risks and opportunities involved.Nicole highlights the risks of using AI on social media:1) Consumer backlash - most people don't want to see AI generated photos and videos on social media and they will not be shy in letting you know2) Copyright liability - you are potentially opening up your brand to copyright lawsuits3) Bias - AI tools often confirm and worsen gender and race bias, so you need to actively work to counter thisNicole shares her concerns about the wild west of AI regulation and the UK government's current attempts to change copyright law so that creators have to opt out to protect their work from being used as AI LLM training data.She also flags concerns about the quality of AI generated content, especially when LLMs like ChatGPT are being trained on AI generated social media content.Nicole's recommendations for using AI tools to improve your social media engagement include:- Where AI really shines is with data analysis. It can look at large swaths of data and find trends and patterns and classify and categorise things much quicker than humans can.- NotebookLM can act as a self-contained second brain or client brain (and it can transform anything into a podcast or radio show).- AI tools can help to protect vulnerable people by providing effective content moderation for social media.- By making chatbots more realistic and helpful (and knowing when to pass the customer to a human) AI tools can help to increase customer satisfaction and engagement.We then open up for a group discussion, which covers everything from sustainability and misinformation, to how AI will impact the capitalist model and the role marketing can play in creating a positive vision for change.At Battenhall Nicole helps clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry. Nicole has over 20 years of experience in marketing, communications and strategy, with a strong focus on social media. She is a Top Voice on LinkedIn. And she speaks about AI and Social Media at conferences around the world.This episode is hosted by Anna Mullenneaux, co-founder of the MarketingKind community.