EPISODE · Sep 5, 2024 · 47 MIN
Nicole Peck: Exploring ITC Vegas 2024, Climate Change and Ethical AI.
from Scouting for Growth · host Sabine VdL
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Nicole Peck, president of ITC Vegas, to dive deep into the highly anticipated ITC Vegas 2024 conference, taking place from October 15-17. In this episode, we'll explore the groundbreaking themes of ITC Vegas 2024, including tackling climate change and the ethical use of GenAI and data. We will also talk about the new ITC Vegas format, which includes the neighbourhood to create smaller communities within a larger conference setting. Nicole also shares her insights and strategies for navigating these changes and preparing for a future reshaped by innovation. KEY TAKEAWAYS I joined ITC last September, just before ITC 2023, to help guide the team to the next evolution of growth and opportunity. This event has been a rocket ship since it started, and now we’ve moved into our ‘teenage’ growth years, and we need to focus to ensure we’re delivering the best possible event for the community that we serve. This will be the 3rd year we’ve tackled climate tech. 3 years ago, we were probably too early to the party, and people weren’t ready to talk about it or use the terminology. Last year, it really picked up steam, and we’re starting to see traction on both what our audience has identified as topics of interest and on our sponsors' interest in learning more about it. We have set out to create an event this year that has evolved and is different from years passed, because we recognise we’re in a ‘growing-up’ phase where we can do more for our community. We took a hard look at the feedback from last year's event and found that it had become too big and difficult to find the right people or topics. To address this, we’ve created more neighbourhoods on the show floor and made it easier to navigate. We also changed how our content and agenda were displayed on the website with clear tagging. I’ve been in events for the majority of my career, and most have a very clear buyer/seller relationship. It’s not clear at ITC. ITC is a “supermatrix” event. We distil the people that attend our event into 3 cohorts: Industry incumbents (carriers/reinsurers), Investor community, and innovators (startups/entrepreneurs). Those 3 are constantly in flux from year to year. Industry incumbents are strongest right now, but nuances at the event speak to each of them. BEST MOMENTS ‘I was brought onto ITC to bring some of my New York City energy into the event and the team.’ ‘It’s important for me, as a parent, to leave the planet in a better place than when I lived in it.’ ‘The Founder’s House is invite-only, and where VCs can meet with the startup community.’ ‘Our objective is to facilitate as many meetings and connectionsas we can for the carriers.’ ABOUT THE GUEST Nicole Peck is an innovative business leader with more than 27 years of experience driving commercial success through strategic B2B marketing and sales initiatives. She is a results-oriented executive who combines process efficiency with a relentless focus on customer outcomes. A master of forging powerful partnerships, Nicole excels at uniting diverse stakeholders to achieve shared goals. Her leadership style is both decisive and inclusive, knowing when to lead from the front and when to immerse herself in the details. Her calm demeanour under pressure and talent for fostering collaboration make her a sought-after partner, both within her organization and externally. Her unique strength lies in her ability to activate and inspire those around her, empowering teams to excel and achieve their highest potential. Nicole serves as an advisor to event technology startups and is a respected speaker on leadership, team building, and digital innovation. Her insights into emerging event trends are widely recognized and valued. She resides in New York City with her son. Today, she is leading ITC Vegas, a global conference activating 9K delegates. ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]
What this episode covers
ITC Vegas isn’t just getting bigger. It’s growing up. In this episode of Scouting for Growth, Sabine VanderLinden sits down with Nicole Peck, President of ITC Vegas, to unpack how one of the world’s most influential InsurTech conferences is evolving—and what that evolution tells us about the future of the insurance industry itself. Nicole joined ITC at a pivotal moment. After years of explosive growth, ITC Vegas has entered what she calls its “teenage years”—a phase that demands focus, intentional design, and a sharper commitment to serving its community. This conversation offers a behind-the-scenes look at how large ecosystems must adapt as they scale, without losing relevance or connection. At the heart of ITC Vegas 2024 are themes that can no longer be treated as side conversations: climate change, ethical use of GenAI, and responsible data practices. Nicole explains why ITC began spotlighting climate tech three years ago—before the industry was ready—and why momentum has now shifted decisively. What was once early has become urgent. One of the most tangible changes this year is the new “neighbourhood” format. Listening closely to feedback, the ITC team recognised that size had become a barrier. Finding the right people. The right conversations. The right signal. The solution wasn’t to shrink the event—but to re-architect it. By creating smaller, clearly defined communities within the larger conference, ITC Vegas 2024 is designed to make navigation easier, conversations more meaningful, and connections more intentional. From improved agenda tagging to curated spaces like the invite-only Founder’s House, the focus is on facilitating outcomes—not just attendance. Nicole also reframes ITC Vegas as something unique: not a buyer-seller event, but a “supermatrix.” Three core cohorts—industry incumbents, investors, and innovators—constantly shift in influence year to year. Right now, carriers and reinsurers are particularly strong. The role of ITC is to ensure all three groups intersect productively, creating momentum across the ecosystem. Throughout the episode, Nicole’s leadership philosophy comes through clearly: growth must be designed, not assumed. Whether it’s events, industries, or organisations, scale without structure creates friction. Listeners will walk away with practical insight on: How large ecosystems evolve without losing human connection Why climate tech and GenAI ethics are now mainstream insurance priorities How intentional design drives better collaboration at scale What it takes to turn conferences into real business catalysts 🎧 If you attend ITC Vegas, build ecosystems, or lead innovation in insurance, this episode is essential listening. Because the future of the industry won’t be shaped by the biggest rooms— but by the best conversations inside them.
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Nicole Peck: Exploring ITC Vegas 2024, Climate Change and Ethical AI.
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