Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

Nicole Sheffield is an industry leader in digital media holding roles like the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this is made even more complicated by the constantly evolving nature of the ecosystem and challenging marketers to deliver meaningful results for brands and businesses. https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/