Nicotine Pouches: The Next Big Thing in Nicotine Delivery?

Nicotine pouches are made of microcrystalline cellulose and most importantly, are tobacco free. They contain added nicotine, the active stimulant in the tobacco leaf, and look much like gum that the consumer puts under their lip. The nicotine is then released into the bloodstream. Since vaping has been targeted by governments across the world, many in the industry believe nicotine pouches will become the next big product, especially because they neither contain tobacco or are a vaping product, leaving them in a regulatory grey area.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.