Nicotine pouches - what's the real story? - Panel Discussion | #GFN25

In Sweden, the combination of snus and the emergence and uptake of pouches were likely key to its unparalleled achievement of smoke-free status, in November 2024. Despite these positive signs, regulators are circling, particularly in Europe, with bans either in force or planned in several member states. The panel will explore the science and evidence for pouches and discuss what steps need to be implemented to ensure proportionate and effective regulation.