Nielsen Only 10 Items Determine 50 of Consumers' Price Image of a Retailer

Marcia Webb, VP of Specialty Retail at Nielsen, cited research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers of the future use demand pricing? One-to-one pricing? Or another type of pricing? Listen to Ken and Marcia present their differing opinions about the future of price and health personalization in grocery. This is Part 2 of 3 videos of Ken Ouimet’s conversation with Marcia Webb at GroceryShop in Las Vegas in September, 2019.