NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.Key Topics Discussed :Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking.The Long-term Value of Advocacy – Learn why advocacy programs benefit businesses and employees, including real success stories and practical advice.Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement.Links & Resources:The Employee Advocacy Benchmark ReportConnect with Anna Bertoldini on LinkedInConnect with Lewis on LinkedInConnect with Elliot on LinkedIn#EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI