Nielsen’s New Rules Shake NFL Ratings | Little Rock News

Nielsen’s big TV measurement overhaul kicks in August 31st, reshaping how viewership is counted—especially for co-viewing—and could hit the NFL’s ratings hard, even as the league just delivered its most-watched season ever with 18.7 million per game and a Super Bowl drawing 124.9 million. While Nielsen insists their new Big Data + Panel system offers the most accurate live sports metrics yet, NFL execs like Paul Ballew admit the timing stinks—and they’re pushing for better tools. With $11 billion in media deals locked through 2030, the league can’t renegotiate, but CBS’s ownership shift is already stirring talks. The NFL’s staying engaged, eyes on future upgrades. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/7c1523e0ba2d3e29