Nike Enters Robotics with Project Amplify Powered Footwear

The source provides an extensive overview of Nike’s Project Amplify, a revolutionary new powered footwear system announced in 2025 that integrates robotics into running shoes. This "e-bike for your ankles" uses a lightweight motor, a drive belt, and AI algorithms to provide casual athletes with a subtle ankle exoskeleton assist, enabling them to run farther and faster with less effort. The episode details the project's origins in Nike’s labs and its partnership with robotics startup Dephy, highlighting the system's four key components and its reliance on biomechanics research that began around 2020. Furthermore, the source includes tester testimonials that praise the device's ease of use and significant metabolic savings, while also addressing the ethical and regulatory controversies surrounding powered augmentation in sportswear. Finally, the article positions Project Amplify as the hardware centerpiece of Nike's future "Sport Offense," targeting a consumer launch around 2028."Fashion fades, only style remains the same." – Coco ChanelThis episode includes AI-generated content.