Nike, Kaepernick, and the power of a bold brand

Episode 41 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "Nike, Kaepernick, and the power of a bold brand" was published on September 10, 2018 and runs 18 minutes.

September 10, 2018 ·18m · Didn't See It Coming with Marc Stoiber

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Summary

Last week, Nike launched a monumental ad campaign featuring Colin Kaepernick. With the rallying cry Believe in something, even if it means sacrificing everything the campaign took a bold political stance and - I would argue - threw down the gauntlet at the Tweeter in Chief, Donald Trump. It worked. After an initial dip on the stock market, Nike sales are up 31%. But this begs the question: should a shoe company court political controversy to sell sneakers? I went on the air with CFAX's Mark Brennae to discuss why this move was 100% true to Nike's brand. As well, we chatted about the sort of brand attributes that align with bold, risky moves, and discussed famous fails in this area. Enjoy the conversation! If you like this interview, make sure to get my insights straight to your inbox by subscribing. And don't forget to download my new, free e-book Stop Busting Your Brand!

Episode Description

Last week, Nike launched a monumental ad campaign featuring Colin Kaepernick. With the rallying cry Believe in something, even if it means sacrificing everything the campaign took a bold political stance and - I would argue - threw down the gauntlet at the Tweeter in Chief, Donald Trump.

It worked. After an initial dip on the stock market, Nike sales are up 31%.

But this begs the question: should a shoe company court political controversy to sell sneakers?

I went on the air with CFAX's Mark Brennae to discuss why this move was 100% true to Nike's brand. As well, we chatted about the sort of brand attributes that align with bold, risky moves, and discussed famous fails in this area.

Enjoy the conversation!

If you like this interview, make sure to get my insights straight to your inbox by subscribing.

And don't forget to download my new, free e-book Stop Busting Your Brand!

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