Nike Quietly Sells NFT Unit RTFKT as Sector Contracts | CoinDesk Daily episode artwork

EPISODE · Jan 7, 2026 · 2 MIN

Nike Quietly Sells NFT Unit RTFKT as Sector Contracts | CoinDesk Daily

from CoinDesk Podcast Network · host CoinDesk

Nike sold its NFT and virtual sneakers. Nike has discreetly sold its NFT subsidiary RTFKT, a year after shutting down the business's operations. As the broader NFT market faces cancellations and closures, does this sale mark the end of the digital fashion boom? CoinDesk's Jennifer Sanasie hosts "CoinDesk Daily." - This episode was hosted by Jennifer Sanasie. “CoinDesk Daily” is produced by Jennifer Sanasie and edited by Victor Chen.

Episode metadata supplied by the publisher feed · Published Jan 7, 2026

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Nike Quietly Sells NFT Unit RTFKT as Sector Contracts | CoinDesk Daily

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