Nike: Running on Empty

Nike issued an apology in April 2025 for their use of the Holocaust remembrance slogan "Never Again" in an advertising campaign for the London Marathon. Nike had billboards along the marathon route of "often quoted" runner complaints, like "why did I do this?" and "how many more miles to go?" and "Definitely taking up yoga instead of running". Apparently "Never again" is something Nike believed runners said a lot and so they put up the quote and congratulated themselves on a campaign well run (haha). People noticed and pointed out to Nike that using the phrase "Never again" might be a touch inconsiderate. Nike was quick to issue an apology and we are here to rate and review it!