Nike Stock Crashes 78% Dropped From S&P 100 After Woke Marketing Disaster episode artwork

EPISODE · Sep 10, 2026 · 21 MIN

Nike Stock Crashes 78% Dropped From S&P 100 After Woke Marketing Disaster

from News For Reasonable People · host Sean Reynolds

Nike has shed roughly 78% of its market value since its 2021 peak — and just received the ultimate corporate indignity: removal from the S&P 100. For a brand that once defined American athletic culture, the math is brutal: approximately $230 billion in market capitalization erased over five years while competitors quietly ate their lunch.The critics have a simple explanation. Nike spent the better part of a decade betting that progressive marketing campaigns would expand its audience. It backed Colin Kaepernick's national anthem protest, pulled the Betsy Ross shoe over social-media pressure, and most recently put a biological male in a women's sports bra and called it empowerment. Each campaign generated the intended headlines. Each one also sent paying customers toward Adidas, New Balance, and a growing roster of brands that stayed out of the culture war.Sean traces the full arc — from Bill Bowerman and Phil Knight building one of the greatest American consumer brands out of a waffle iron and a handshake, to a leadership class that couldn't resist making every product launch a political statement. The S&P 100 exit isn't a footnote. It's the market's five-year verdict on a company that decided its customers were the problem.Subscribe to @reasonablenews for daily commentary on the stories the mainstream press buries.#NFRP #Nike #GoWokeGoBrokeGO PREMIUM WITH REASONABLE+ FOR UNCENSORED ACCESS 🌟https://ReasonableTV.com/🛍️ MERCH - https://Store.ReasonableTV.com/💬 JOIN our FREE Discord Community! Share stories, chat with fellow enthusiasts, and stay in the loop: https://discord.com/invite/uJGWFpgDcY🌐 NOT on Discord? CHAT with us right on the site — free account, no app needed: https://ReasonableTV.com/community/👍🏼 SMASH that LIKE button & SUBSCRIBE for daily videos that dive into the latest news! https://youtube.com/c/NewsForReasonablePeopleSTAY CONNECTED:🔗 Rumble - https://Rumble.com/c/NewsForReasonablePeople🔗 Facebook - https://www.Facebook.com/NewsForReasonablePeople🔗 iTunes - https://Apple.co/2MkFziJ🔗 Spotify - https://Spoti.fi/2Dh8EoL

Episode metadata supplied by the publisher feed · Published Sep 10, 2026

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Nike Stock Crashes 78% Dropped From S&P 100 After Woke Marketing Disaster

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