Nike to Plaeto: Legendary Designer Focuses on Indian Sneaker Heads

Lace-up, Sneakerheads! We know you’ve got a Nike pair. But what if we told you we sat down with the man behind some of those kicks? Aaron Cooper, a former Nike designer, took us through his journey crafting sneakers for legends like Serena Williams, Michael Jordan and LeBron James. From responding to fan mails addressed to his office at Nike to taking on a new role as the Chief Design Mentor at Plaeto – an Indian footwear company, Aaron has remained passionate about affordable and empathetic design. Tune in to the latest episode of The Morning Brief podcast hosted by Shephali Bhatt for an insider's view on sneaker culture. Check out the other interesting episodes like Copy vs Copyright: Whose Content Is It Anyway?, Brand SRK: The Baazigar of Bollywood, The Karobar of a Bar, Battle of the Bikes: Harley Davidson vs Royal Enfield, Game of 'Threads’, and more! You can follow Shephali Bhatt on her social media: Instagram, Twitter and Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.